Transparency creates alignment in the sales process and increases close rate.
It creates an environment where your salespeople pick up the phone and dial without fear.
It decreases ghosting in the sales process.
It increases the quality of leads being generated and lowers your advertising costs.
It creates a culture where your employees share problems and the sales process improves over time.
Transparency attracts the right employees and improves employee retention.
It allows for the development of better systems and removes dealership chaos.
It opens up real conversations with the car buyer and leads to increased referrals and testimonials.
It holds your service provider and your agency to an entirely new standard.
It empowers you to talk about data, metrics, and tracking systems without the fear of not understanding them.
It empowers you to ask your employees for help and empowers your employees to do the same.
We teach dealers a new mental paradigm.
Transparency is the way to actually scale your dealership.
When you have an open conversation where nothing is hidden... people will flood your dealership to buy from you.
It may require changes. Big changes. It doesn't happen overnight. It will be scary. But new dealerships and startups are making the shift: the industry is changing and this is the change that we are required to make.
This is the only way you can shift out of the chaos and have truly transparent processes at the dealership that can operate without your direct support.
Some dealers will not adjust to the facts. The shady dealership will refuse transparency during the sales process. Employees will burn you. Customers will stop buying from you. You cannot be helped.
The dealerships that don't evolve will be wiped out.
You are now competing with the golden dealership.
Introducing the Ordermotive Method:
"Building a Golden Dealership"
A dealership is "shady" when the operations are not transparent. People don't like going into the darkness and people avoid shadows.
This dealership repulses buyers, loses sales, has no customer loyalty, siloed employees, no tracking, relies on third parties and lead generators, high employee turnover, salespeople that don't follow up, vehicles that stay on the lot, low referrals, poor CSI, no organic search results, no service clients, and an overall scarcity mindset.
The golden dealership is attractive to the buyer. You have firm customer loyalty, high close rates, high employee intercommunication, clear tracking systems, feedback loops on "what works", an in-house marketing process that scales, a culture that keeps employees, a sales team that loves to follow up, vehicles that sell fast, high CSI and referrals, return clients and high service usage, abundance mindset...
Set up transparent and standard processes so your team always does what they're supposed to be doing.
Instilling the right culture empowers every single employee to improve their own performance. Everyone looks to increase the dealership revenue.
Hiring an in-house marketer forces transparency at the dealership and pushes you into the golden light of success.
Our alignment process will revolutionize your approach to sales and disproportionately increase your close rate.
Integrate your sales and your marketing so that the entire process feels natural and the car buyer doesn't want to leave.
Think differently about your advertising campaigns. Think differently about your people. Everything can be improved.
Track absolutely everything. Know return on investment for every salesperson, lead source, and advertising partner.
Having a transparent feedback loop will help you continuously improve your advertising campaigns, your sales process, your average close rate, and your lead sources.
Simplify the online customer journey and flood your dealership with hungry buyers.
Get in touch with us today for a free strategy session.