We teach dealers a new mental paradigm.
Taking back control is the way to actually scale your dealership.
When you have an open conversation and share the right information in your marketing campaigns... people will flood your dealership to buy from you.
It may require changes. Big changes. It doesn't happen overnight. But the most profitable dealerships are making the shift: the industry is changing and this is the change that we are required to make.
This is the only way you can shift out of the chaos and have truly transparent processes at the dealership that can operate without needing an agency or lead provider.
Some dealers will not adjust to the facts. The truth is that agencies and lead providers are there to maximize profit made from the dealership. If we refuse to internalize these processes then our marketing campaigns will suffer. Employees will burn out. Customers will stop buying from you. This dealership cannot be helped.
The dealerships that don't evolve will be wiped out.
They are now competing with the golden dealership.
Introducing the Illumination Method:
"Building a Golden Dealership"
Set up transparent and standard processes so your team always does what they're supposed to be doing.
Instilling the right culture empowers every single employee to improve their own performance. Everyone looks to increase the dealership revenue.
Hiring an in-house marketer forces transparency at the dealership and pushes you into the golden light of success.
Our alignment process will revolutionize your approach to sales and disproportionately increase your close rate.
Integrate your sales and your marketing so that the entire process feels natural and the car buyer doesn't want to leave.
Think differently about your advertising campaigns. Think differently about your people. Everything can be improved.
Track absolutely everything. Know return on investment for every salesperson, lead source, and advertising partner.
Having a transparent feedback loop will help you continuously improve your advertising campaigns, your sales process, your average close rate, and your lead sources.
Simplify the online customer journey and flood your dealership with hungry buyers.
View our free masterclass on how to take your marketing in-house and replace your agencies and lead providers.