Close

THE TRAINING PARADIGM


  • After helping you to find a suitable candidate for your dealership, or working with your current in-house marketer - we put your team-member through two months of intensive training on lead generation, conversion optimization, and automotive marketing.
  • They receive exclusive access to the top lead generation and conversion experts in the automotive industry, and are trained on the most effective ways to work alongside your salespeople.
  • For the dealerships that want to scale their efforts and the marketers that want to up their game.

THE AUTOMOTIVE LANDSCAPE 101

Here's exactly what your marketer will know:


  • How to think about the digital landscape and how the online "journey" mimics the in-person sales process
  • A clear perspective that will eliminate many of the fears and anxieties associated with the industry
  • An understanding of the automotive landscape and the different traffic channels for generating leads
  • The ability to evaluate any advertising agency, lead source, or website provider for your dealership
  • How they can work with the salespeople to develop viral strategies that build trust in the market




YOUR DEALER WEBSITE AND LANDING PAGES

Here's exactly what your marketer will know:


  • How to easily evaluate your inventory plugin, vehicle display page, web provider, and website quality
  • How to generate their own high-converting landing pages that persuade people to apply through your dealership
  • Understand the secret of "one-decision marketing" and avoid the pitfalls of a confusing landing page
  • How to create multiple landing pages on-the-fly so that they can continuously test the effectiveness of your marketing message
  • The truth about online forms, how to increase leads, and the problem with most dealerships' form layout




YOUR FACEBOOK PRESENCE

Here's exactly what your marketer will know:


  • How to set up your Facebook page to increase test drives and appointments
  • How to use contests and email marketing to grow your sales dramatically
  • The power of Facebook Live and how your dealership can start behaving like a media company
  • How to quickly leverage a small advertising budget and turn your Facebook fans into customers
  • The simple strategy they can use to triple your lead count by functioning as an internet BDC




FACEBOOK ADVERTISING

Here's exactly what your marketer will know:


  • How to focus on "benefit-driven" copy and how to think about your prospects' online journey
  • What your "ad scent" is and the insider-secrets to avoid losing your prospects after the first click
  • The best strategies to quickly create high-quality ad creatives and optimize design strategies for your dealership
  • Our list of benefit-driven messages to drive traffic to your landing page and into your dealerships
  • How to split-test your advertisements so that you always run ads that convert


OPTIMIZATION

Here's exactly what your marketer will know:


  • How to create split-tests of their landing pages so that you can increase overall close rate on leads
  • How to do a qualitative assessment of your website using Google Analytics and determine any issues
  • A thorough breakdown of the different traffic problems and how to trouble-shoot your funnel
  • How to send immediate notification of new leads so your sales team can be on them like white on rice
  • How to manage the lead type, so that they can scale the right ads and turn off the wrong ones



Here's exactly what your marketer will know:


  • How to rank your dealership organically and get to the top of Google searches before your competitors
  • The power of properly using Google AdWords and generating high-quality leads that want to buy the vehicles you currently have in stock
  • How to manage your ad budget across different social networks so that they constantly optimize your return on sales
  • The easiest way to manage Google Reviews and get your dealership set up for Google My Business
  • How to create high-quality content on your dealer website and what type of content to create




YOUR GOOGLE PRESENCE

Here's exactly what your marketer will know:


  • How to efficiently manage your dealership's online reputation, deal with any incoming issues, and position your dealership as a trusted brand in the space
  • The most effective strategies to increase positive reviews for your dealership and limit the negative ones
  • Our time-tested method to deal with dissatisfied customers and turn them into referrals
  • How Yelp, Google Reviews, DealerRater, and Facebook Reviews work, and how to properly take advantage of positive reviews to generate new leads
  • A simple strategy that your marketer and salespeople can be using to generate even more positive feedback online


REPUTATION MANAGEMENT

ORGANIC AND ADVANCED STRATEGIES

Here's exactly what your marketer will know:


  • How to increase your social engagement and maximize your referrals from the "Thank You" page
  • The truth about automotive CRMs and how to choose one for your salespeople if they are not currently using one
  • Why call-tracking is so important and how to optimize an improper phone-system at your dealership
  • How to use the new Facebook Marketplace tool, get organic leads using Facebook Groups, manage Kijiji or AutoTrader placements, and test new lead-gen methods as they emerge
  • How to manage your leadflow properly and how to automate information about their marketing efforts to your salesforce
  • Why the relationship with your web provider is so important and how to work with them to ensure your continued success
  • How to easily set up outbound email campaigns for your current customers and drive in new traffic for sales event

Get in touch with us today for a free strategy session.

Book Your Strategy Call

2018. Ordermotive. All Rights Reserved.

Ryan Hartigan

CEO, Ordermotive

  • A thorough breakdown of your current social media strategy, lead processes, agency partnerships, and ad campaigns
  • Free takeaways that you can apply immediately, even if you don't work with us